News

LONDON, UK, July 31 2012 — InMobi, the largest independent mobile advertising network, today announced the acquisition of Metaflow Solutions, leaders in mobile content management and distribution solutions.

Metaflow technology simplifies the global deployment and content management process for developers through its intelligent submissions tools optimized through six years of operations, servicing the biggest publishers in the market. Metaflow’s Management and Distribution of content to consumer portals has consistentlyprovided the fastest, lowest cost way to deploy content to mobile operators and app stores everywhere.

"As a global leader in the mobile advertising space, InMobi is committed to growing the global mobile ecosystem. Our acquisition of Metaflow Solutions will help us to continue to rapidly expand the distribution of content for our developers and publisher partners”, said Naveen Tewari, Founder and CEO at InMobi.

The Metaflow team will become an integral part of the newly formed team lead by Piyush Shah who now has an expanded role as the VP and GM of Developer Platform and Performance Advertising Solutions at InMobi. Piyush adds, "With the recent acquisition of MMTG Labs, along with today's acquisition of Metaflow, we will be able to offer highly compelling solutions to app developers globally."

“At Metaflow, our mission has been to simplify and unify the complex process surrounding content management and deployment of apps to a distributed marketplace. The global reach and scale provided by InMobi is hugely exciting for us. InMobi provides Android developers with even greater opportunities to monetize their exciting apps”, said Charles McLeod, CEO at Metaflow Solutions.

The Metaflow Solutions team will relocate to the new InMobi London office.

About InMobi
InMobi is the largest independent mobile advertising network. Withoffices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 million consumers, in over 165 countries, through billions of ad impressions every single day.

InMobi is venture-backed by investors including: SoftBank, KleinerPerkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo.

To learn more, please visit www.inmobi.com, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.

About Metaflow Solutions

Metaflow provides the industry’s standard distribution solution for stocking mobile content into more than 240 mobilesales channels and portals, encapsulating all of the submissions requirements, devices and ingestion mechanisms for all major revenue generating channels in every corner of the world. For more information, please visit: www.metaflow.com

For further information, or to have a briefing with a senior spokesperson please contact:

Mital Goel
PR Manager, EMEA at InMobi
T: +44 (0) 207 492 7000
E: Mital.Goel@InMobi.com