Who we do it for
No matter where you sit in the value chain, Metaflow can help you to streamline your business and grow your revenues.
Metaflow for publishers
Metaflow provides the most advanced content submissions and asset-tracking solution in the marketplace. Servicing more than 340 global sales channels in more than 40 countries, Metaflow provides Publishers with the business reporting intelligence and delivery speed which ensures that they can saturate the market with their content quickly, efficiently and in such huge volumes which deliver very low cost per asset stocked. Many operators have many of their direct content providers using Metaflow to submit content and backfill, demonstrating that Metaflow performs a much-needed service in reducing complexity for all parties through the effective use of a one to many relationship. With many market leading Publishers and several tier one operators using Metaflow to provide near real time device updated already, new publishers and aggregators can be assured of securing a mature technology which delivers a high return on investment with low risk when partnering with Metaflow.
Metaflow for operators
As the number of direct content providers to mobile operators reduces, the ways and means of generating more revenue depend increasingly on collaboration between operators, content providers and an enabling technology such as Metaflow submissions and content ingestion solutions. Reducing the time, cost and resources needed to get content into download servers at the operator end of the chain is part of the challenge Metaflow software overcomes. In addition, a growing number of mobile operators use the Metaflow web management tools internally to manage and update devices immediately upon launch, meaning that publishers can provide matching content minutes later if they have it available and ready to be delivered into the marketplace. Better co-ordination between parties in these areas, when multiplied across a huge number of operators, can have a dramatic overall effect on revenues, making Metaflow part of a sensible approach to increasing sales and distribution of mobile content.
Metaflow for service providers
Like the mobile operators, download platform providers can use Metaflow to immediately update devices at operator and portal channels that they manage as part of a low-cost strategy to receive new content almost immediately upon device launch. Linking important parts of the submissions chain in this manner helps ensure all parties are generating the maximum downloads - and hence revenue that they can. Service providers can also use Metaflow for content-stocking on channels which they fully manage, reducing the cost, complexity and handling time for original submissions and backfill. Metaflow enables content to be ingested include many leading over-the-air download platforms. Metaflow is highly beneficial for these providers, who can use the tool internally to reduce resource overheads and concentrate on generating revenue rather than ingesting content. Test houses providing quality assurance services can also license Metaflow to extend their service offering and support publishers launching applications across the world in a timely manner through linking testing and submissions services in one seamless service.