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Metaflow was founded in May 2006 by four industry veterans from the mobile content delivery and publishing marketplace. Primarily a technology development company, our mission is to simplify content submissions and content lifecycle management in the digital world in a straightforward and intelligent way.

Metaflow's founders include the former chief architect and the original co-founder of elata, the former CEO of elata (bought by Qualcom in November 2005) as well as senior ex-elata employees and industry veterans from award-winning developers such as IOMO (bought by Infospace in 2005).

The company is privately-owned with head offices conveniently situated in Bracknell, Berkshire Ð in the M4 corridor and the heart of the UK's IT "silicon valley" and close to all of the UK mobile operators and many of the world's largest Publishers.