Player One Sports accelerated content deployment capability with Metaflow

Metaflow, the innovative provider of intelligent mobile content deployment solutions, today announced that major mobile game Publisher Player One has licensed their J2ME packaging platform and pre submissions solution. Player One Publishes and distributes a large portfolio of mobile applications highly focused on leading sports brands including 'Ronnie O'Sullivan Snooker', 'Michael Vaughan's International Cricket', 'Manchester United's 6-a-side Soccer' and 'The Grand National'

Time to market for mobile games publishers is becoming increasingly important as budgets rise and development cycles increase. Metaflow's technology means deployment costs are slashed and these development cycles dramatically reduced.

Metaflow's pre-submissions technology can easily double the amount of games titles that can be brought to market as a result of increased deployment capacity from existing resources. It discovers the correct available J2ME assets for each mobile sales channel and packages those assets to maximise output device coverage.

"Metaflow's depth of expertise on J2ME submissions has allowed us to focus on what we do best, delivering sporting content with instantly recognizable brands," said Martin Ogden, Director Business Development at Player One. "Fast, efficient and accurate content deployment is as important to us as the content itself, since missing a deployment deadline can have a big impact on both opportunity cost and our distribution partner relationships."

"We are delighted to welcome Player One as a Metaflow licencee and look forward to working closely with them on the submissions of video content." said Charles McLeod, Director at Metaflow. "Player One is using Metaflow's technology to lower the cost of and time taken to deploy core applications into sales channels. By recognising the strategic value of increased mobile content deployment efficiency, Player One will ensure that it remains a highly competitive force in the increasingly competitive mobile marketplace."

www.meta-flow.com

About Metaflow
Metaflow provides an intelligent mobile solution for managing and stocking wireless content into over 70 mobile sales channels and portals, ensuring that the most time sensitive and important element of a content provider's revenue generation process is error free and maximizes potential handset coverage and sales.

About Player One Mobile
Player One Ltd is a leading global mobile content provider and games publisher, leveraging World renowned sports and entertainment IP. Formed in 1999, the company has grown its stable of properties across a range of applications and platforms including Java and BREW and holds a rapidly expanding library of high quality sports branded content featuring some of the strongest brands in sport.