THQ accelerates deployment with Metaflow's J2ME pre-submissions solution
Metaflow, the innovative provider of intelligent mobile content deployment solutions, has signed up with major mobile games publisher THQ Wireless to license its J2ME packaging platform and pre-submissions solution.
Time-to-market for mobile games publishers is becoming increasingly important as budgets rise and development cycles increase. Metaflow's technology means deployment costs are slashed and these development cycles dramatically reduced.
Metaflow's pre-submissions technology can easily double the amount of games titles that can be brought to market as a result of increased deployment capacity and capability. It discovers the correct available J2ME assets for each mobile sales channel and packages those assets to maximise output and device coverage.
"THQ Wireless is one of the world's most successful and longest established mobile games companies with a huge amount of mobile gaming experience and deployment 'know how' into the mobile content market," said Charles McLeod, Director of Business Development at Metaflow. "We are delighted to welcome THQ Wireless as a licensee, knowing that our solution will significantly help them reduce their time to market and their costs of deploying content."
THQ's Wireless division is a major force in global mobile content publishing, offering a broad selection of popular titles, including Worms, Star Wars and MotoGP series of titles.
"With ever growing demands for our mobile content, it is increasingly important to find more efficient ways to streamline our internal deployment processes and costs " said Adam Comiskey, General Manager THQ Wireless EMEA-APAC. "Metaflow helps reduce complexity by managing all of our channel submission expectations during deployment which leaves us to concentrate on publishing great mobile content."
www.meta-flow.com
About Metaflow
Metaflow provides an intelligent mobile solution for deploying mobile content into more than 70 mobile sales channels and portals ensuring that the most time-sensitive and important part of a content provider's revenue generation process is error free and maximises potential handset coverage at each channel.
About THQ Wireless
THQ Wireless Inc., a subsidiary of THQ Inc. (NASDAQ: THQI), is a global leader in mobile entertainment, offering a wide range of wireless products, including games, personalization products, information services and messaging based on top licenses such as the WWE�, Star Wars, popular Nickelodeon properties. In addition to wireless entertainment products, THQ Wireless' controlling interest in MINICK gives the company access to one of the largest premium messaging networks in the world in order to offer a broad range of services from content distribution to mobile marketing campaigns and place the company at the forefront of this rapidly growing messaging market. Headquartered in Minnesota, United States, THQ Wireless has offices worldwide, in addition to distribution agreements through wireless carriers across the globe. Further information can be found at www.thqwireless.com