Hands-On Mobile takes hold of Metaflow's J2ME pre submissions solution

Metaflow, the innovative provider of intelligent mobile content deployment solutions, today announced that they have licensed their J2ME packaging and pre-submissions solution to leading mobile entertainment publisher Hands-On Mobile.

Time to market for mobile games publishers is becoming increasingly important as budgets rise and development cycles increase. Metaflow's technology means deployment costs are slashed and these development cycles dramatically reduced.

Metaflow's pre-submissions technology can greatly increase the productivity of each person in a deployment team by increasing the accuracy, speed and number of titles that can be brought to market. Using technology to remove of an often highly manual process for deployment helps ensure that the correct available J2ME assets for each mobile sales channel are prepared for maximum device coverage at a target channel.

The company is in further talks with several major US and Asian publishers to roll out the technology in other territories, further details of which will be announced in the coming months.

"Hands-On Mobile evaluated Metaflow's packager thoroughly before bringing it in house as a core part of our J2ME deployment process. Metaflow's technology will allow us to scale our operations and increase the quality and consistency of deployment to all our sales channels." said Greg Robinson, Hands-On Mobile's Senior Director Operations, EMEA and South East Asia. "Removing the complexity between product readiness and channel stocking, which Metaflow does, further allows our team to focus on other important revenue generative parts of our business."

"We are absolutely delighted that Hands-On Mobile has chosen to work with Metaflow and that our solution is helping to power content deployment at one of the top Publishers in the world. We look forward to working closely with them in the future as we extend our platform with greater deployment functionality." said Charles McLeod, Business Development Director at Metaflow.

www.meta-flow.com

About Metaflow

Metaflow provides an intelligent solution for deploying mobile content into more than 80 mobile sales channels and portals. By ensuring that the logistics of content deployment are managed in a fast and accurate manner, Metaflow's licencees can focus on their main business safe in the knowledge that Metaflow is managing all of the key submissions expectations for sales channels.

About Hands-On Mobile, Inc.

Hands-On Mobile is a leading global publisher of mobile lifestyle, games and personalization products targeting all market segments of the mobile handset marketplace. With operations in four continents, Hands-On Mobile develops, publishes and distributes mobile content to more than 150 of the world's leading operators in 40 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and applications and provides brand owners with the shortest route to market. The Hands-On content catalogue is diverse, including BREW, Java, SMS, MMS, and WAP games, and music, sports, lifestyle, personalisation, and information-services subscription products. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego and Los Angeles, California; London and Bollington, England; Krakow, Poland; S?o Paulo, Brazil; Shanghai and Beijing, China; and Seoul, Korea.

For more information about Hands-On Mobile's products and organisation please visit http://www.handson.com.