Codemasters tames content submissions complexity with Metaflow
Metaflow, the leading mobile content submissions and ingestion solution provider has signed up major games publisher Codemasters, licensing their J2ME submissions solution.
At a time when mobile game content publishers are facing increasing competition, deployment and development costs, Metaflow provides a revolutionary solution and service which radically reduces the cost and time to market when deploying mobile content into sales channels.
"Codemasters is used to buying or building enterprise solutions to reduce costs and accelerate time to market for our products, all for the benefit of the end consumer. In the case of our mobile division, Codemasters was able to evaluate and select the most advanced and efficient content deployment solution available and to immediately gain competitive advantage over the longer established Publishers who still use largely manual processes." said Matt Davies, Director Business Development at Codemasters.
"Metaflow continues to lead the mobile content submissions and ingestion marketplace, demonstrating that as the mobile industry matures, the adoption of enterprise tools to overcome mobile submissions complexities is a key element to remaining competitive. In particular new entrants to the mobile applications world can immediately compete on a level playing field without going through a time consuming and costly learning experience when publishing their own content." said Charles McLeod, Business Development Director at Metaflow.
http://www.metaflow.com
About Metaflow
Metaflow provides the mobile content market's leading submissions and ingestions solution by providing the support for in excess of 100 mobile sales channels and portals. By ensuring that the logistics of content deployment are managed in a fast and accurate manner, Metaflow's licencees can focus on their core business, safe in the knowledge that Metaflow is managing all of the necessary submissions expectations for sales channels.
About Codemasters
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience on current and future gaming platforms and channels. Established in 1986, the company's dominant brands include Colin McRae Rally, TOCA Race Driver, LMA Manager, Brian Lara Cricket and Operation Flashpoint. The company is headquartered in Southam, Warwickshire UK and maintains operations in the US, Germany, France, Spain, and Benelux. More information about the company and its products is available online at http://www.codemasters.com
Codemasters Press Resources
Download game artwork, screens and essential Codemasters' press materials direct to your desktop from: http://www.codemasters.com/mediabank