Babel launches global Mobile Deployment Service using Metaflow

Babel has launched the first truly global mobile content deployment service aimed at developers, publishers and media companies.

Staffed by multilingual deployment teams in UK, Canada and India, the company uses a mixture of technology such as Metaflow and manual multi-language resources to deliver the new service.

Deployment requires specialist yet scalable resources. By adopting an outsourced model, mobile content providers avoid the need to recruit and train expensive internal staff, which may have downtime due to the peak nature of deployment.

Babel currently deploys mobile assets such as games, wallpapers, ringtones, video clips and screensavers to more than 50 operators and aggregators in Europe, Asia-Pac and the Americas. Publishers such as Player X, Sony Pictures Entertainment and a number of Babel's other mobile clients have already outsourced their deployment needs to this new service.

Babel's mobile division is growing rapidly and now provides a complete end-to-end solution including translation, functional and localisation QA, porting, certification and deployment. In just over a year, the company's Canadian team has grown to more than 50 mobile testers and porting developers, doubling the size of its world-wide operations.

"For a global launch, mobile content providers have to deploy literally thousands of assets to an ever-increasing number of global operators. Deployment is the current pain point for content providers - the recent de-centralisation of Vodafone in Europe alone created more than 15 new requirements," said Algy Williams, MD Babel Media.

"It was essential that we delivered the SKUs for Casino Royale on time" said Ken Bartlett Executive Director, Mobile Operations, Worldwide Product Fulfillment at Sony Pictures Entertainment. "It would have been disastrous to miss the film release, and Babel had everything deployed to over 35 operators by premier night, which was fantastic."

"Babel has an excellent portfolio of complimentary services to the mobile phone industry that allows Player X to outsource specific and overflow projects," said Tony Pearce, Player X CEO.