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Metaflow for operators

As the number of direct content providers to mobile operators reduces, the ways and means of generating more revenue depend increasingly on collaboration between operators, content providers and an enabling technology such as Metaflow.

Reducing the time, cost and resources needed to get content into download servers at the operator end of the chain is part of the challenge Metaflow overcomes. In addition, a growing number of mobile operators use Metaflow internally to manage and update devices immediately upon launch, meaning that publishers can provide matching gaming content minutes later if they have it available.

Better co-ordination between parties in these areas, when multiplied across many operators, can have a dramatic overall effect on revenues, making Metaflow part of a sensible commonsense approach to increasing sales and distribution of mobile content.

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